TravelTime World is expanding their business by creating a new UK coach holiday company on the back of running successful client day trips.

Athena Holidays will be run as a separate brand under TravelTime World, managed by experienced tour organiser Gordon McCallum.  Initiated by existing client feedback Athena Holidays will have a number of unique selling points.

Using selected departure points from Wheatley in Oxfordshire to Hemel Hempstead in Hertfordshire, Athena Holidays will eliminate the need for major interchanges.  It will also offer low or no single supplements, porterage, along with a personalised friendly service.

Focusing on the UK market, Athena Holidays has 16 brochured holidays to popular destinations and events, along with 12 day trips arranged using the experience gained through the previous TravelTime World day trip programme.

TravelTime World’s Jackie Steadman said at the launch event at Brasserie Blanc in Berkhamsted, “We spotted a gap in the market, with clients looking to book with someone who could provide personal service and avoid the major interchanges, saving time on a short coach holiday.”

Ahead of the first holiday in March, tour director Gordon McCallum said, “I am proud to launch our new 2015 brochure with exciting holidays and day trips to popular UK resorts and destinations.

“I have personally organised all our tours, from the comfortable hotels we stay at, to our included excursions all with a top class service.”

TravelTime World started trading in 1994 on Berkhamsted High Street and is owned by local residents Jackie and David Steadman.

Athena Holidays is a fully bonded member of ABTA, run from TravelTime World’s office at 225 High Street, Berkhamsted, Herts, HP4 1AD.  Contact by phone on 01442 879787 or visit our website at